Ramona
Cedeno
Founder & CEO at FiBrick
"The Capital Readiness Framework: How Founders Build Businesses That Attract Capital"
"The Capital Readiness Framework: How Founders Build Businesses That Attract Capital"
Fri May 15 - 9:10 AM EDT/New York (See in local time)
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05/15/2026 9:10 AM
05/15/2026 09:50 AM
America/New_York
#WTGC2026
"The Capital Readiness Framework: How Founders Build Businesses That Attract Capital"
#WTGC2026
"The Capital Readiness Framework: How Founders Build Businesses That Attract Capital"
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https://www.womentech.net/ringcentral
"The Capital Readiness Framework: How Founders Build Businesses That Attract Capital"
"The Capital Readiness Framework: How Founders Build Businesses That Attract Capital"
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Session: The Capital Readiness Framework: How Founders Build Businesses That Attract Capital
Technology founders are building products that are changing how we live and work. What often trips them up is not the product or the market, it is the financial infrastructure underneath. This session introduces the Capital Readiness Framework, a set of financial operating standards that founders can build into their companies from day one, long before any raise. Drawing on 20+ years in finance and executive leadership, Ramona Cedeño will walk founders through what capital evaluators actually look for beyond the pitch, the financial blind spots that most commonly stall growth, and how to build the internal clarity that keeps them in control and their businesses fundable at every stage.Key Takeaways
- Understand what capital evaluators actually look for before the pitch, and how to build toward it starting now
- Identify the three financial blind spots that most commonly stall growth-stage founders when they need capital most
- Learn the core components of the Capital Readiness Framework and how to apply them inside your business today
- Recognize the difference between a business that generates revenue and one that is structurally fundable
- Walk away with a clear starting point for building financial infrastructure that scales with your business rather than behind it
Bio
Ramona Cedeño is a capital readiness expert, CPA, and CFP with 20+ years in finance and executive leadership. As Founder and CEO of FiBrick, she helps founders and leaders build businesses that are prepared for opportunity before it arrives — drawing on experience at Fortune 500 companies like Time Inc. and high-growth startups like Handy. She is also the author of Simple Choices, Big Rewards in Money. On stage, Ramona makes complex financial topics accessible, helping audiences understand what capital looks for, why opportunities are lost before the pitch, and how to build readiness through everyday leadership habits.